Dot, Dot, Dot

Dot, Dot, Dot, is a campaign promoting Benefit Cosmetics’ iconic lip & cheek stain, Benetint.

The Benefit team was tasked with creating an expressive campaign soley using existing payoff and product photography. We leaned into bold and playful typography, texture, and the simplicity of dotting the product onto the cheeks.

Visual Merchandising

in Sephora and Benefit Boutiques

Role

Art Direction + Design

Payoff Photography Team

Photographer: Kate Powers
Creative Direction: Hannah Day
Production: Lauren Murphy + Crawford & Co Productions

Video Team

Videographer: Tyna Rhodes
Art Direction: Mariah Romero
Production: Annalisa Crocker
Talent: Zi Huang

Visual Merchandising

Design: Joe Weidman
Associate Director: Amanda Umholtz
Senior Director: Holly MacDonald