Splashtint & Plushtint Launch
Benefit Cosmetics launches a new moisturizing dewy lip tint, in both dewy and matte finishes.
A poster series designed for global launch events.
Social Videos
The team created a series of videos for social both on the campaign set and in-house
Role
Art Direction + Print Design
Campaign Team
Photography + Video Direction: Julia Johnson
Creative Direction: Diana Hong-Elsey
Production: Lauren Murphy and Crawford & Co Productions
Art Direction: Mariah Romero
Copywriting: Zi Huang
Cinematography: Jon Gourlay
Set Design: Dane Johnson
Makeup: Diane da Silva
Hair: Marty Harper
Styling: Shirley Kurata
Nails: Mel Shengaris
Talent: Grace Fly
Talent: Hope Fly
In-House Video Team
Videography + Editing: Tyna Rhoads
Production: Ingrid Van Diest Breaux
Art Direction: Mariah Romero
Copywriting: Zi Huang
Talent: Zi Huang
Talent: Alisha Pagano